Growing the future

There's radical change happening in the forest, paper & packaging (FPP) industry. We believe several key factors will shape the sector's direction over the next two decades, including technology, fibre competition, changing industry structures (and new players/partners) and regulation. Your company is a business which takes a long-term perspective – you have to, given that new trees don't grow every quarter. Planning for the long-term has never been more challenging, though. We believe that the FPP industry will need to both draw upon old strengths, like its considerable talents in forest and fibre management, and improve capabilities, for example around innovation and R&D, to make sure it gains full benefit from these developments.