Once electricity connections are given, to improve quality of life and promote economic activities, it is essential to ensure sufficient and affordable electricity supply, delivered with good quality, and supported by good service. Improving quality of service requires capital investment, but more than that, significant progress is possible through improved government attention and sustained efforts by the Distribution Companies and State Electricity Regulatory Commissions. This report presents the challenges in implementing the existing regulatory provisions to ensure quality of service. It suggests five urgent actions to improve it for all consumers, especially rural and small consumers.