Soda and tobacco Industry Corporate Social Responsibility Campaigns: How Do They Compare?
Submitted by susan on Mon, 2012-06-25 11:45
In an article that forms part of the PLoS Medicine series on Big Food, Andrew Cheyne and colleagues compare soda companies' corporate social responsibility (CSR) campaigns - which are designed to bolster the image and popularity of their products and to prevent regulation - with the tobacco industry's CSR campaigning.
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Publication Date:
19/06/2012