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Effect of illicit direct to consumer advertising on use of etanercept, mometasone, and tegaserod in Canada

susan's picture
Submitted by susan on Sat, 2008-09-06 14:29

The objective of the study was to assess the impact of direct to consumer advertising of prescription drugs in the United States on Canadian prescribing rates for three heavily marketed drugs—etanercept, mometasone, and tegaserod.

Original Source

thesaurus: 
Health Effects
Canada
Drugs
Information
Media
Advertising
United States Of America (US)
Author: 
Michael R Law
Sumit R Majumdar
Stephen B Soumerai
Name of the Journal: 
BMJ
Main Topic: 
Health
Attachment(s): 
illicit direct to consumer advertising drugs.pdf
Mark Content Private(Internal): 
Email Alert: 
1
7669
337
Publication Date: 
06/09/2008