'Provincialising' vegetarianism - Putting Indian food habits in their place

Large-scale survey data are used to question the most public claims about food habits in India. It is found that the extent of overall vegetarianism is much less—and the extent of overall beef-eating much more—than suggested by common claims and stereotypes. The generalised characterisations of “India” are deepened by showing the immense variation of food habits across scale, space, group, class, and gender.