The influence of anticipated pride and guilt on pro-environmental decision making
Submitted by susan on Thu, 2018-02-15 11:06
The present research explores the relationship between anticipated emotions and pro-environmental decision making comparing two differently valenced emotions: anticipated pride and guilt. In an experimental design, we examined the causal effects of anticipated pride versus guilt on pro-environmental decision making and behavioral intentions by making anticipated emotions (i.e. pride and guilt) salient just prior to asking participants to make a series of environmental decisions.
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Publication Date:
30/11/2017