Backseat driving
Submitted by ipsita on Mon, 2007-10-15 00:00
Predatory low-cost car market seducing more and more customers
The marketing establishment is trying to create a new kind of customer. At 8.5 per cent gdp growth, buying power is getting stronger. The car industry is not with targeting high-growth cites like Delhi and other metros. Though the curve is skewed towards the top of the urban pyramid, buying power in smaller cities, towns and villages is upward bound.
Consider this survey carried out by a research firm, iims Data Works, entitled
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20071015
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Publication Date:
14/10/2007