India's poverty line finally makes headlines. Do a rapid archival search of newspapers, at least of the past 20 years, and one finds that the poverty line never made it to the front pages. In post television boom, it never featured on prime time. But the past one week has been exceptional. “Rs. 25/person/day” replaced the other recent magic figure, “Rs. 1,76,000 crore”—the value of the 2G spectrum scandal. A powerful contrast that drew anger and awe. It is understandable.